Why we're building FoundVantage
Small businesses get sold a lot of confusing, overpriced marketing. We're building the opposite: useful, honest and measurable.
The problem we keep seeing
Most owners we know have been burned by marketing at least once. A monthly fee for "search engine optimisation" with no clear idea what it bought. A paid directory that sends enquiries for jobs they don't do. A website that looked fine but never made the phone ring.
What really helps should be simple to understand: accurate profiles, recent reviews, a clear website that search engines and AI assistants can read, and a steady stream of posts showing real work. This takes time busy owners don't have, and it's hard to tell what's paying off.
So our tool helps do that routine work and helps you measure success.
Who we are
Two founders, based in London, with a network of marketing specialists.
Jack
Head of Product & Co-founder. Ten+ years in marketing technology.
More than a decade running marketing systems for large companies, including search and, lately, AI assistants. Knows what big companies pay for, and what local businesses actually need.
Jon
Head of Partnerships & Co-founder. 15 years running and building small businesses.
Works day to day with local tradespeople and business owners. Knows what a wasted quote costs, and what an owner will realistically do on a Tuesday night.
What we stand by
- You approve everything that goes out in your name.
- We show you the numbers, including when something isn't working.
- We explain things in plain English, or not at all.
- We never write or buy reviews, and never over-promise.
Help us build it
A small group of local businesses tries FoundVantage first and tells us what works. Join the waitlist to be next. Paid plans start in early 2027.